Virgin Media called
on Sonic to provide equipment and crew to help shoot a promo
for their new television series "And Proud".
The promo was directed by Calum McDiarmid whose idea was to
show people indulging in their desires to reflect the subject
matter of the programme. He felt the use of slow motion and a long zoom lens benefited
the brief of this promo.
The piece was edited on Avid and graded here at Sonic Films
on our Scratch system. The final piece was sent back to Virgin as DPX and imported
in to their after effects for final packaging.
